Automation of 'I Want' on Instagram: How It Works and Why Everyone Is Using It
· 3 min
What is 'I Want' automation?
'I Want' automation is a strategy where the content creator asks followers to comment a keyword (usually 'I WANT', 'WANT', 'LINK', or 'YES') on a post, and they automatically receive the promised content in DM — it can be a purchase link, free material, discount coupon, or access to an exclusive offer.
This strategy has gone viral on Brazilian Instagram for a simple reason: it works. It combines public engagement (comments that boost the post's reach) with private conversion (DM with sales link).
Why does the 'I Want' strategy work so well?
1. Public commitment
When someone publicly comments 'I WANT', they are making a micro-commitment. This increases the likelihood of conversion because the person has already expressed interest — unlike just seeing a post and leaving.
2. Multiplied social proof
Each 'I WANT' comment serves as social proof for other followers. When someone sees dozens or hundreds of comments, they think: 'If so many people want it, it must be good.' This creates a snowball effect.
3. Algorithmic boost
Comments are one of the strongest engagement signals for the Instagram algorithm. Posts with many comments receive 3-5x more reach, which generates more views, more comments, and more sales.
4. Private sales channel
DM is the channel with the highest conversion rate on Instagram. By taking the conversation to DM, you have the follower's exclusive attention — without distractions from other posts or ads.
How to implement 'I Want' automation
Step 1: Create high-value content
The post needs to generate genuine desire. It’s not enough to just ask 'comment I WANT' — the follower needs to want something specific and valuable.
Good examples:
- 'I created a checklist with the 30 best suppliers in niche X. Comment I WANT and I’ll send it in DM.'
- 'This strategy made me earn R$15K in a week. Comment SECRET to receive the step-by-step.'
- 'I set aside a 40% coupon for the first 50 who comment DISCOUNT.'
Step 2: Set up the automation
In XP Chat:
- Access the comment automation section
- Define the trigger keyword (e.g., 'WANT')
- Set up the message that will be sent in DM
- Activate the automation
Step 3: Publish and monitor
Publish the post and track the results. The automation starts working immediately — each comment with the keyword generates an automatic send in DM.
Step 4: Optimize
Analyze metrics and optimize:
- Which keyword generates the most comments?
- Which type of offer converts the most?
- Which post format (Reels, carousel, image) performs best?
5 variations of the 'I Want' strategy
1. Classic 'I Want' (sales link)
Post showing product → 'Comment WANT to receive the link in DM' → Automation sends purchase link
2. Content 'I Want' (lead magnet)
Educational carousel → 'Comment MATERIAL to receive the guide