Magalu Affiliate: How to Sell More on Instagram in 2026
· 2 min
What is the Magalu affiliate program?
Magazine Luiza (Magalu) offers one of the most beloved affiliate programs in the Brazilian market. Through the "Parceiro Magalu" program, anyone can promote Magalu products and earn commissions on sales made.
The difference with Magalu lies in the strength of the brand: it is one of the most trusted retailers in Brazil, with fast delivery, easy installment plans, and a loyalty program. For affiliates on Instagram, this trust translates into a high conversion rate.
How to become a Magalu Partner
Registration
- Access the Parceiro Magalu program website
- Create your account by providing personal information
- Choose the products you want to promote
- Generate your personalized links
- Share on your promotional channels
Requirements
- Valid and active CPF
- Bank account for receiving payments
- Promotional channel (Instagram, WhatsApp, groups, etc.)
- No need for CNPJ or minimum number of followers
Commissions and payment
The commissions of the Parceiro Magalu program vary by category:
| Category | Estimated Commission |
|---|---|
| Smartphones | 3-5% |
| Home Appliances | 5-8% |
| Fashion | 8-12% |
| Furniture | 6-10% |
| Computing | 4-7% |
Values may vary according to promotions and program updates.
Payment is made via bank transfer after reaching the minimum withdrawal amount. The payment cycle follows the rules defined in the program.
Strategies to sell Magalu on Instagram
1. Flash offers in Stories
Magalu frequently offers aggressive discounts for a limited time. Capture these offers and promote them in Stories with a sense of urgency: "Only until midnight! Reply OFFER to receive the link."
2. Price comparison
"This cell phone costs R$2,500 in other stores. At Magalu, it's R$1,899 with free shipping." Price comparisons are extremely persuasive.
3. Unboxing and reviews
Show Magalu products arriving, unboxing, and testing. Real and authentic content generates trust and sales.
4. Seasonal content
Take advantage of dates like Liquidação Fantástica, Black Friday, Mother's Day, and other Magalu campaigns. Commissions and discounts tend to be higher on these dates.
5. Lists for commemorative dates
"10 Valentine's Day gifts under R$100 at Magalu" — lists for commemorative dates convert very well.
6. Link automation
With XP Chat, set up automation to send Magalu links automatically via DM when followers interact with your offer posts.
Advantages of being a Magalu affiliate
- Trusted brand: Magalu is top of mind in Brazilian retail
- Fast delivery: robust logistics with deliveries in 24-48h in many regions
- Easy installment plans: up to 12x interest-free on many products
- Points program: customers accumulate points, encouraging repurchase
- Easy returns: clear return policy reduces fear of c