Professional Instagram: what changes and how to use it to sell more

A professional account unlocks insights, ads and — most importantly for sellers — official comment and DM automation through the Meta API.

What a professional Instagram account is

The professional account (business or creator) is free and takes under a minute to enable: Settings → Account type → Switch to professional account. It unlocks reach metrics, contact buttons, ads and connection to official tools.

Only a professional account can connect an automation through the official Meta API. You do not need a Facebook Page to use XP Chat — the professional account is enough.

• Reach, profile visit and bio link click data.
• Contact buttons (WhatsApp, email, address).
• Permission to automate comments, DMs, Reels and Stories via the official API.
• No shared password: the connection is authorized inside Instagram itself.

How to sell more on Instagram — in practice

People who sell on Instagram lose money in the gap between the comment and the reply. Someone comments “price” or “link”, and if the answer takes too long they search Google and buy from someone else. Automating that first contact is the cheapest way to increase sales without spending more on ads.

The rule is simple: reply in seconds, move the conversation to DMs, deliver the link and follow up with whoever didn't buy. That's exactly the cycle automation runs for you, 24/7.

• Shopee, Shein, Mercado Livre and Amazon affiliates: the product link goes out in the DM the second someone comments — even when you're offline.
• Content creators and digital product sellers (Hotmart, Kiwify): automatic delivery of lessons, materials, groups and checkout links.
• Store owners and e-commerce: catalog, prices, address and payment link answered instantly, even at night.
• Service providers and freelancers: quotes, schedule and WhatsApp sent automatically to whoever commented.